A history of success

Today, First Stop is a pan-European network of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year. It all started in 1994. Here are a few milestones in our history...

1994	Establishment of the First Stop network in the United Kingdom with two tyre service centres.
1997	A First Stop tyre brand is launched as a unique First Stop product offering a well-balanced price-performance ratio. This First Stop branded tyre is produced by top quality manufacturer Bridgestone.
1997	The First Stop concept expands to six countries: Ireland, Italy, Sweden, Portugal, Belgium and the Netherlands.
1998-99	Austria, Switzerland, France, Spain, Finland, Norway, Denmark and Germany join the success story.
2004	The German A3 tyre service centres network joins First Stop. The same year, only 10 years after launching the Brand, the network opens its 1,000th outlet in Europe!
2004	A new First Stop branding and store identity concept is launched on a pan-European level.
2005	Pneuhaus Müller AG stores join First Stop.
2005	First Stop heads east: the concept is introduced in the countries of Central and Eastern Europe.
2005	Opening of the European Flagship store in Zaventem, Belgium, this shop is the embodiment of the new First Stop vision and its continuous network development.
2006	Metifiot Pneus in France and Autodisco in Spain join the First Stop network. By the end of the year, First Stop has no less than 1,500 centres in Europe!
2011	The launch of the new First Stop online platform with a tyre selection tool, online booking tool, a dealer locator and an e-commerce platform in Spain, France and Italy.

The success story continues...

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