Firestone has launched a free Europe-wide iPhone application to help farmers maintain their tractor tires at the right pressure. When the "Tyre Pressure Calculator" app is downloaded, users simply select their tire size, and then see the correct tire pressure for the load and speed of their tractor. Operating a tractor on incorrect pressure shortens tire life and can unnecessarily increase soil compaction, which reduces crop yield. When changing farming activity (for example between field work and road transport), the app can help farmers maximize tire life by adjusting to recommended tire pressure. Firestone will officially launch the app at this year's Agritechnica show, the world's largest agricultural machinery and equipment exhibition, in Hanover Nov. 13-19. Although iPhone users are already able to download the IOS app throughout Europe, Firestone plans to extend the service to smart phone users and other devices in the coming months.
(The Smithers Report - Sept. 7)
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